Snapchat Plus in 2025: Features, Pricing, and Why It Matters

Snapchat has always been known as the app for quick snaps, streaks, and playful filters. Snapchat Plus (or Snapchat+) is a premium subscription service Snapchat has introduced in recent years).

That’s a clear explanation of how the feature works! I think the Snapchat Solar System is such a fun and creative way to visualize friendships—it makes it easy to see who you connect with the most. The planet ranking idea really adds a playful twist to staying in touch with friends, and it definitely keeps things more engaging than just a simple list.

This paid plan has evolved far beyond its early experimental features in 2025, now offering AI tools, customization options, exclusive features, and deeper insights into how people interact with the app—especially with the Snapchat Solar System.

The purpose of this guide is to provide you with an overview of Snapchat Plus, including its key features, its pricing, availability, and whether it’s worth upgrading.

What is Snapchat Plus?

Snapchat Plus is a paid premium subscription that enhances the traditional Snapchat experience. It was first launched in June 2022 and is now available in over 25 countries. 

It is still perfectly feasible to use Snapchat for casual users with the free version, but Snapchat Plus is for power users, creators, and those who want extra customization and advanced tools.

The subscription is marketed as a bundle of exclusive, experimental, and early-access features, which means that Plus users often get to try new tools months before they roll out to everyone else.

Snapchat Plus Features in 2025

The many features that make Snapchat+ more fun, personal, and interactive are one of the reasons people subscribe to the app. These can be grouped into different categories:

1. Story Features

• Story Timer – Extend your Story beyond the usual 24 hours (from 1 hour up to 1 week).
• Story Rewatch Indicator – See how many friends rewatched your Story.
• Story Boost – Push your Story to the top of your friends’ feeds once a week for better visibility.
• Story Timestamps – Track when someone last viewed your Story.
• Story View Notifications – Get notified when specific friends watch your Story for the first time.

2. Friendship & Chat Features

• Pin a BFF – Keep your best friend at the top of your chat list.
• Friend Solar System – See your ranking in a friend’s “universe” with planet-themed visuals.
• Extended Best Friends List – Expand from 8 to 16 best friends.
• Friend’s Snapscore Change – Track how much a friend’s score has increased.
• Replay Again – Replay a Snap twice instead of just once.
• Peek a Peek – Know when a friend half-swipes into your chat.
• Instant Snapstreak & Snapstreak Restore – Instantly start streaks and restore broken ones with ease.
• Snapstreak Reminders – Get alerts before a streak expires.

3. Customization Tools

• Custom App Icons – Change your Snapchat icon from a large collection.
• Custom App Themes – Redesign navigation bars, tabs, and badges.
• Chat Wallpapers – Set fun or personal wallpapers for chats.
• Bitmoji Backgrounds – Unlock exclusive or AI-generated backgrounds.
• Custom Chat Colors – Change chat bubble colors.
• Custom Notification Sounds & Ringtones – Assign specific tones to different friends.
• Post View Emojis – Display a chosen emoji after someone views your Snap.
• Tiny Snaps – Send mini selfie reactions in chats.
• Home Tab Customization – Choose which tab opens first when you launch Snapchat.

4. AI & Experimental Tools

• AI Camera Mode – Generate creative Snaps from text prompts.
• AI Captions – Let AI write captions for your photos.
• AI Chat Wallpapers – Create unique AI-powered chat backgrounds.
• Extended Snaps – Generate zoomed-out versions of your images with AI.
• AI Snaps (Transform or Create) – Either enhance your photo or generate a new one from scratch.
• Replay Your Own Snaps – Rewatch the Snaps you’ve sent without waiting for friends to replay them.
• Lightning Snaps – Share Snaps that vanish in under a second.

5. Map & Location Features

• Add Pets & Cars – Customize your Bitmoji on the Snap Map.
• 3D Homes – Add a personalized home icon on the map.
• Footsteps – Privately track your movement history.
• Hide My Home – Control visibility of your home location.

Privacy Concerns with Snapchat+

The added features are exciting, but some have raised privacy concerns, especially regarding AI and location tracking. As an example, Snap’s AI chatbot (“My AI”) received criticism in the UK over how it handled data from young people. 

Ghost Trails (now discontinued) and other features were criticized for making it easy to track friends’ movements. The company has since emphasized privacy as a “foundational value.” Users have full control over:

• Who can see their location (via Ghost Mode or selective sharing).
• Who can view Stories and send Snaps.
• Two-factor authentication for extra security.
• Parental controls through Family Centre.

How much is Snapchat Plus Pricing in 2025

The cost of Snapchat Plus varies by country:

• United States: $3.99/month, $21.99 for 6 months, or $39.99/year.
• India: ₹49/month (much cheaper than the US pricing).
• Platinum Tier (select regions): An ad-free experience with additional perks (pricing varies).

Most plans also come with a 7-day free trial so you can test it before committing.

Where is Snapchat Plus Available?

Snapchat Plus will be available in 25+ countries by 2025, including:

• United States, Canada, UK, France, Germany, Australia, New Zealand, India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway, Netherlands, Switzerland, Ireland, Belgium, Finland, Austria.

Snapchat continues to expand availability, so check within your app to see if it’s offered in your region.

Is Snapchat Plus Worth It?

That depends on how you use Snapchat.

✅ It’s worth it if…

• You love customization (themes, chat colors, wallpapers, icons).
• You rely on Snapchat for friendship tracking and want deeper insights.
• You’re excited about AI tools and early access to experimental features.
• You want boosted engagement on your Stories and Snaps.

❌ It may not be worth it if…

• You only use Snapchat casually.
• You don’t care about analytics, themes, or AI experiments.
• You’re looking for an ad-free experience (only available in Platinum tier, not the regular plan).
  

Frequently Asked Questions (FAQs)

Does Snapchat Plus remove ads?

No, the regular plan doesn’t. Only the new Platinum tier in select regions offers an ad-free experience.

Can you see who rewatched your Story with Snapchat Plus?

You can see how many people rewatched it, but not their usernames.

How do I subscribe to Snapchat Plus?

Go to your profile > tap the gold Snapchat+ banner > choose a plan > confirm payment. A 7-day free trial is available in most regions.

Can I cancel Snapchat Plus anytime?

Yes. You can cancel via your device’s subscription settings.

What makes Snapchat Plus different from free Snapchat?

There are exclusive features, advanced customizations, AI tools, and social insights that are not available in the free version.

Q: How do I know if someone is using Snapchat Plus?

The easiest way is to look at their profile. If you see a little star icon next to their name, that means they’ve turned on the Snapchat+ badge. But remember — it’s optional, so not everyone shows it even if they’re subscribed. Sometimes you might also notice extra features like custom chat wallpapers, story rewatch counts, or special Bitmoji backgrounds, which are part of Snapchat+, but these aren’t always visible to other people.

Final Thoughts

Snapchat Plus in 2025 has grown into more than just a bonus—it’s a full premium upgrade for dedicated users. AI-powered tools, story enhancements, chat personalization, and exclusive perks make Snapchat even more valuable for those who use it daily.

With just $3.99/month (or $15/month in India), it’s affordable for most users. For creators, influencers, or anyone who wants to stand out, Snapchat Plus might not be essential, but it is a smart investment for those who want to stand out.